Responsible for design team tasked to continue growing mature and successful WWE business.

  • Revitalized core 6" action figure lines through improved mix-management, fan favorite character selection, and realizing relevant story lines and events through product themes and execution.

  • Drove improved detail and quality at higher priced Elite line resulting in year-over-year sales growth.

  • Added incremental sales volume through the addition of multi-customizable Create-A-Superstar line - reflecting a popular function within the popular WWE 2K video game series.

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