WB/DC

Head of product design for Mattel's Boys Entertainment brands, which included all of the WB/DC action figure and role play segments as Master Toy licensee.

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• Responsible for driving product offerings and design strategy for 3 segments of WB business: Evergreen, Theatrical and Collector.

• Led approval and communication process with WBCP teams.

• Partnered with WB Animation and WB CP teams to create a pipeline of seasonal animated themes to drive continued interest in Batman Core Evergreen segment at retail.