RC

Extensive experience within the RC category, directing Mattel's RC program across such brands as Hot Wheels, Batman, Cars and Minecraft.

  • Developed second season of innovative Hot Wheels Stealth Rides - full function RC in small, highly detailed and intricate tracked vehicles that were capable of transforming down into a cellphone-sized holder.

  • Launched Hot Wheels Nitro Racers - micro sized, high-performance, full function RC cars that fit in a pocket. Also featured full mobile device control with preprogrammed games and interaction. 

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