Launched Pooparoos Spring 18 as a Walmart exclusive and was sold out within weeks at stores where it was placed. Organically reviewed by numerous YT creators including Cookie Swirl C with 4MM views within a few days of posting.

  • Squishy and stylized fantasy animals that "eat" and "poop" mini-food friends.

  • Drove the creation of hidden Pooparoo with toilet mid-priced offering (Walmart only) that included dissolving "toilet paper" with surprise mini-foods to discover.

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