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Hot Wheels

  • Promoted to lead a multi-disciplined design team for a portfolio of Mattel Wheels brands, including Hot Wheels die cast and innovation segments, Matchbox, Monster Jam and Tyco RC. Also accountable for licensed entertainment RC brands for the Cars and Batman franchises.

  • Rejuvenated vehicle business with continuous improvements in quality of design, new consumer oriented product innovation and new kid collection strategies resulting in year-over-year growth of 6% and $640MM for the segment in 2013.

  • Drove continuous innovation within the Wheels category with successful segments and products such as HW Colorshifters and HW Car Maker.

  • Developed Hot Wheels first efforts into the digital + toy space with the patented Hot Wheels Triple Track Twister and augmented reality experience.

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