Dinotrux

Worked closely with DreamWorks Animation to co-develop new Dinotrux brand with episodic CG content to be aired on Netflix. Property successfully launched as an exclusive with TRU.

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• Collaborated with DWA creative, DW Consumer Products and development teams to architect and design full toy line.

• Partnered closely with Consumer Insights teams to bring property to life through key play patterns of adventure, discovery and construction.